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The result also disclosed that brand name attitude mediates the connection between purchaser-connected CSR, E-WOM, and purchase intentions. The conclusions in the existing research may help policymakers to comprehend the necessity of CSR methods within the viewpoint of marketing, which is basically ignored by up to date CSR scientists.
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chase intention during the context of elegance facilities in Jordan. The research provides a product that outlines
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The affect of social media marketing on purchase intention: The mediating part of brand believe in and image
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Rely on me, if you can: a study over the components that influence consumers’ click here purchase intention brought on by chatbots determined by brain impression evidence and self-described assessments
the affect of marketing as a result of social networks on purchase intention, which means rejecting the hypothesis.
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This systematic literature review explores the transformative affect of digital media on general public relations (PR) techniques, specializing in real-time engagement, corporate standing management, transparency, authenticity, along with the strategic use of knowledge and analytics. The study aims to discover enterprises' alternatives and problems in adapting to your evolving digital PR landscape. Using PRISMA suggestions, a demanding Assessment of peer-reviewed posts revealed involving 2010 and 2024 was done, resulting in a last synthesis of 110 reports. The results underscore the pivotal job of digital media in redefining PR practices, especially in enabling actual-time crisis management and fostering corporate popularity by way of social media platforms.